Firm Total
How do I find profit-maximizing production for a typical firm?
How do I find profit-maximizing production for a typical firm given the following conditions?:
Consider the market for corn. Consider the market to be perfectly competitive.
Market Demand: Q = 100 – 3P
Market Supply: Q = 2P
Typical Firm:
Total Cost: TC = 90 + Q^2
Marginal Cost: MC = 2Q
(note: Q^2 means Q squared)
set marginal revenue = marginal cost
Maximizing Profits
Profit is defined as the difference in total revenue, TR, and total cost, TC. A firm maximizes profit by operating at the point where the distance between the total revenue curve and total cost curve is at its maximum. This point occurs where the slopes of the two functions are equal. The slope of the TR function is marginal revenue, MR, while the slope of the total cost function is marginal costs, MC. Thus a profit maximizing firm will produce that quantity of output at which marginal revenue, MR, equals marginal cost, MC.[2] This rule applies regardless of market structure. The only “special” case is a firm operating in a perfectly competitive market. Such a firm operates where price, P, equals MC. However, this is not a true exception to the rule because an assumption of PC is that all firms face a perfectly elastic demand curve. With a perfectly elastic demand curve there is no separate margin revenue curve – MR equals demand and equals price. So with a PC firm MR = D = P.[3]
∏= TR – TC
∏ = (120Q – 0.5Q²) – (420 +60Q + Q²)[4]
∏= -420 + 60Q – 1.5Q²
∏’ = 60 – 3Q
∏’ = 0
60 – 3Q = 0
60 = + 3Q
20 = Q
The profit maximizing quantity is 20. To find the profit maximizing price you need the price equation.
TR = 120Q – 0.5Q²
TR = PxQ
P = TR/Q
P = 120Q – 0.5Q²/Q
P = 120 – 0.5Q
P = 120 – 0.5(20)
P = 120 – 10
P = 110.
The results can be checked by using the standard rule for maximizing profits – equating marginal revenue (MR) and marginal costs(MC).
TR = 120Q – 0.5Q²
MR = 120 – Q
TC = 420 +60Q + Q²
MC = 60 + 2Q
MR = MC
120 – Q = 60 + 2Q
60 = 3Q
Q = 20.
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